The University of Glasgow
The Scotland Handbook
The Scotland Handbook for Higher Education Institutions is a collaborative publication, initiated by the University of Glasgow, involving nine Scottish universities and art schools. Primarily a recruitment piece, the 160-page book introduces would-be international employees to the country, its culture and the institutions themselves.
The design is purposefully clean, with an editorial feel to it. The aim was to portray a modern country, with subtle nods to the more traditional perceptions of Scotland. The book’s format comprises 160 pages with a cover wrap, allowing each institution the opportunity to brand the publication from the outset. Additional shorter editions were produced to focus on each institution.
Designed at Traffic.