Traffic Design Consultants
The challenge wasn’t merely to refresh the Traffic website – the previous site had sat, untouched for about four years. The primary objective was to give the agency something of a facelift, by redefining the studio’s strengths, outlining our approach and showcasing more expansive case studies.
I led the design of the project, whilst the entire studio worked collectively to define the structure of the site. Adopting a fluid, responsive structure, the site was built by our then web developer, Ronan Vallelly. Taking responsibility for all project and studio photography, I developed a family of icons (inspired by our geometric sans-serif of choice, Avenir) to clarify our various services.
Designed at Traffic.